Freeride World Tour competitor

A Snowboard Enthusiast from the Alps

Born in 1992, Hugo Serra is a French snowboarder from the Alps. Currently based in Verbier, Switzerland, he divides his time between his role as a freestyle coach and his career as a professional competitor. Hugo joined the Freeride World Tour (FWT) in 2021 and successfully requalified for the FWT24 season, thus demonstrating his commitment and consistency at the highest level.

A Journey Marked by Competition and Creativity

In addition to his competitive performance, Hugo is recognized for his creativity and involvement in various video projects, capturing the essence of freeride and freestyle snowboarding. His innovative approach to the sport and his ability to push the limits make him a respected figure in the snowboarding community.

Fjork Merino: The Choice of a Demanding Athlete

As an ambassador of Fjork Merino, Hugo embodies the brand's values: performance, durability, and environmental respect. Fjork's merino wool clothing offers him the comfort, thermoregulation, and breathability essential for facing the varied mountain conditions, whether during his intense training sessions or in full competition.

Follow the Adventures of Hugo Serra

To discover his latest descents, projects, and competitions, follow Hugo on his social networks:

Instagram : @serra_hugo