Our ambassadors
They wear Fjork merino in real-world conditions: in wingsuits, on ridgelines, in ultradistance races, and in freeride competitions. Their feedback informs our choices of fabric weights and cuts.
Mountain and Snow Sports
- Hugo Serra — snowboarder, Freeride World Tour
- Luli Boffelli — rider, between skiing and surfing
- Noémie Barro — Spartan Race, trail running, and mountaineering
Endurance
- Julien Fleury — distance runner and fitness coach
- Emmanuelle Lambelet — triathlete
- Danielle Blaser — obstacle-course racing
- Julie Sibille
Aerial Sports
- Aurélien Chatard — BASE jumping and wingsuit flying
- Erwan Chevalerias — wingsuit flying and BASE jumping
Why Merino
These disciplines have one thing in common: alternating between intense exertion and prolonged periods of stillness. This is precisely where merino wool stands apart from synthetic fibers. It continues to insulate when wet, and it does not develop an odor after a few days on an expedition.
